THE ROLE OF THE OUTBREAK STRATEGY IN INCREASING INCOME (CASE STUDY OF THE MARDOTILLAH AMANAH SEJAHTERA SYARIAH PRODUCER COOPERATIVE) UBUNG VILLAGE, JONGGAT DISTRICT, CENTRAL LOMBOK REGENCY

Abstract

The problem in this study is to analyze the role of the Pick-up Ball Strategy in Increasing Income (Case Study of the Sharia Producer Cooperative, Mardotillah Amanah Sejahtera), while the purpose of this study is to determine the role of the Pick-up Ball Strategy in Increasing Income (Case Study of the Sharia Producer Cooperative, Mardotillah Amanah Sejahtera). The type of research used is field research, with a qualitative research approach, descriptive methods. The location of the research is at the Cooperative. Producers, Syariah Mardhotillah Amanah Sejahtera which is located in Ubung Village, Jonggat District, Central Lombok Regency. The subjects of this study were the cooperative administrators at the cooperative, Mardhotillah Amanah Sejahtera Sharia Producers consisting of the Chairperson, Secretary and Treasurer and some members at the Mardhotillah Amanah Sejahtera Sharia Producers Cooperative, Ubung, Jonggat District, with the object of the study being the Role of the Pick-up Strategy at the Mardotillal? Amanah Sejahtera Sharia Producers Cooperative. The data collection technique was carried out using the observation method, interviews, documentation. The results of this study indicate that the outreach strategy plays a very important role in increasing income. Researchers found that the implementation of the outreach strategy can increase income because by implementing the outreach strategy it can increase the number of members per year, because the promotion carried out by the cooperative members, whether to family, relatives or neighbors, so that many people know the cooperative. By implementing the outreach strategy, the number of members can increase because from this outreach strategy, officers can invite members to make 2 (two) transactions at once according to the needs of the members, the 2 (two) transactions are financing and savings transactions so that one member can make 2 (two) transactions. This can certainly increase the number of members in savings and financing. So with the existence of the outreach strategy, it can increase profits each year.